Title & Credit research (Red Lights) by Kaz

Red Lights (2012) — Art of the Title

fonts

• all capitals
• simple typeface
• quite small font size in contrast to the background size but sometimes font shown bigger creating similar to the flickering of street lights

 

• when the title appears, the red lights flicker behind the title to enhance the title and gives the meaning of the title
• everything is black and white except the red lights; as the red lights are enhancing the title so they're in colour
• fragment of the lights in the background make us imagined of the lights

• use of negative space - allows us to see the images as well
• the texts appears parallel to the non diegetic music
• when drums playing, the texts flicker and changes position slightly
• most positions of the texts are parallel or vertical to the image

 

• each image and text is well organised, seems to be arranged by designer, so they're eye-catching and draws attention